Our Board of Trustees

We are very fortunate to have a highly dedicated board of trustees, who between them share a vast array of skills and experience.

Anna Whitehead


Anna is keen to help people to improve their mental wellbeing and resilience to allow them to fulfil their potential.  As a qualified coach, accredited by the Academy of Executive Coaching, she specialises in coaching individuals on work-related topics, while keeping a focus on the whole person. She helps her clients to gain greater clarity about themselves and the context they are working in, reducing their sense of overwhelm.

Anna has 15 years’ experience of working in local government, including roles where she worked closely with the NHS and charities. As a change management and service redesign specialist, she coached managers and teams to design and deliver transformation projects. This experience has given her in depth knowledge of how organisations work and different approaches to improvement, change and transformation.

Suzanne Goodall


Suzanne has over 30 years experience working across multiple industries including Food Manufacturing, Utilities, Media and Financial Services. Her range of roles includes Quality Control, Customer Experience, Employee Engagement, Culture Change, Business Improvement and Project Management. Suzanne has a passion for the people side of business change and people development and became a level 7 accredited coach with the Institute of Leadership and Management, supporting colleagues to challenge themselves and achieve their personal and career goals.

Having recently taken early retirement Suzanne wanted to utilise her skills and experience to support a local charity and having lost her father to cancer in 2019, felt a connection to The Dove Service and the difference they make to people who are dealing with bereavement and grief.

John Berrisford BA, MIFireE, CMIOSH, Dip.RSA, MIIRSM, MIIAI


With over 30 years of industry workplace and emergency services experience, John works very closely with the businesses of Staffordshire and provides business support services via a small bespoke team, operating from within the Central Prevention and Protection Department.

John studied a Business and Finance degree at Staffordshire University.  He is a member of the Institution of Fire Engineers and went on to achieve Chartered Fellow status of the Institution of Occupational Safety and Health.  John’s operational career spans 30 years with the fire service, along with senior management roles with British Steel plc, Corus, ISS UK, Dairy Crest plc, Walkers Snack Foods and Pepsi Co International.

Simon Knock


Simon’s career stretches over 30 years within the legal profession, practising in North Staffordshire and specialising in family matters.  Now retired, Simon also has experience within the education system as a School Governer, whilst more recently he volunteers for various local charities within Stoke-on-Trent.

An ability to think critically, a willingness to work hard, excellent communication skills, and on occasions, a sense of humour!

Lesley Goodburn


Lesley has been working to improve end of life care, raising awareness of pancreatic cancer and the psychological impact of a terminal diagnosis following the loss of her husband in 2014.  Lesley has worked with national organisations including Hospice UK, Pancreatic Cancer UK and Nursing and Midwifery Council to encourage discussions about dying, death, grief and bereavement.  Lesley now works for NHS England and NHS Improvement as Senior Improvement Manager for patient experience.

Lesley joined our board with a desire to support a local charity and after receiving bereavement support following the loss of her husband.

Dr. Linda Machin

Honorary President

As a leading Research Fellow at Keele University and founder of the Dove Service Linda became Honorary President of the charity in 2015. Through her work with the Adult Attitude to Grief (AAG) assessment tool she is now recognised nationally and internationally as a leading authority on bereavement and grief in adults.


We are currently looking to expand our Board of Trustees and we could be looking for you!  As a member of our highly motivated and enthusiastic Board of Trustees you will play a key role in influencing the strategic direction of the organisation, setting overall policy, defining goals, setting targets and evaluating performance.  You will be instrumental in supporting the future development and growth of the organisation, using any specific knowledge or experience you have to help the Board of Trustees reach sound decisions.  This will involve scrutinizing Board papers, leading discussions, focusing on key issues, and providing advice and guidance requested by the Board on new initiatives.

If you would relish the opportunity to support our fast paced, challenging, but ultimately values based, person-centred organisation, please download the info pack below, or contact our CEO Charlie O’Dell or call 01782 683155 for an informal chat. 

Trustee Info. Pack (PDF)